Here's a quick recap of search and social marketing news and tips from the past week. Suppose I have a site that covers fishing overall (A) – SearchEngine RoundtableOnly one page penalized due to 12 megabytes of spam from 21,169 comments.
Looking at Facebook usage specifically, it's staggeringly huge (20 percent of all pageviews are on Facebook):
percent of users' time spent on News Feed
million photos uploaded daily
billion Likes every day
million pages with 10+ Likes
million...
View the volume of search queries over time (since 2004) worldwide or by regions and subregions, by languages, categories, and in Google properties such as news, image, or product search. As one of the largest search engines, this keyword list will...
Description: Designed to give users keyword search traffic and cost estimates on the various search engines and searchengine partner sites. We asked our employees to rate the top tools vital for searchengine marketing with one being the most vital.
Searchengine users overwhelmingly click on organic results on Google and Bing by a margin of 94 percent to 6 percent. This data seems like good news for site that don’t have the luxury of ranking in one of the top three spots.
These URLs are supposed to serve as redirects to Incisive Media sites, so this further seems to show how Google is trying to discern relationships – perhaps via type-in traffic – as Google has decided to show this result as relevant to people...
Check out Digg or Reddit for the top news in your category of interest. Fresh content not only helps with your searchengine optimization strategy; it shows your social following you are active and engaged in your industry and local community.
Until that point, I was only blogging and reporting on news, but I realized there was a whole class of evergreen content – the kind of concepts that people are always searching for. Fraser Cain: My name is Fraser Cain, I'm the publisher of Universe...
Google specifically mentions that doorway pages, which are only built to attract searchengine traffic, are against their webmaster guidelines. The good news: if you do your own relevant link building, then you don’t need to worry about a...
Refers to being thrown out of a searchengine and removed from their database. The most popular alternative to Google's searchengine at the current time, owned by Microsoft. Also a great alternative to Google and prides itself on being a spam-free...
Unfortunately, innocent bystanders report they are taking a hit with little defense against Google, the largest searchengine boasting 66.4 percent of the search market share and not to be ignored. Those profiles will appear in Google/Bing's...
You can rank well without them of course (think breaking news stories or blog posts that get loads of attention on the first few days), but depending upon what shows up in a searchengine's results is just as bad an idea as depending upon any one...
Note that the car number is 10^100 (known as a googol in mathematics – the number 1 followed by 100 zeroes) and the car slogan is “I’m steering lucky”, a play on Google’s long-time “I’m feeling lucky” search option that brings searchers to the No...
As Yandex noted, “People share news, exchange opinions and discuss all sorts of matters in real time all the time. When it comes to Google vs Yandex in Russia, I still think Yandex in 2012 will continue to dominate and be an impactful and useful...
SearchEngine Land: Another good daily news source. SearchEngine Journal: Up-to-date news that crosses a lot of related territory. News Google's Keyword Suggestion Tool: A great resource for exploring keyword possibilities.
It changed dramatically again five years ago, when Google announced its critical first steps toward a universal search model that incorporated videos, images, news, maps, books, and websites into a single set of results in 2007.
Prior to the emergence of Google, links weren't a ranking factor in a significant searchengine. The past couple of years have made us all aware of the growing importance of social media, and Google's Panda update made it common knowledge that...
AOL SearchEngine Optimization Director Simon Heseltine chipped to see if he could rank for my terms, as a person in one of my Circles. This is big news for brands, who can rank at the top for anything they choose right now to users who follow them...
One of the partners making six figures a year is Michael Buckley, writer, producer, and star of entertainment news show "What the Buck? Editor's note: This column originally was published on May 9, 2011, and comes in at No.on our countdown of the...
My domain has 200 links to it from various news articles, directories, business partners, customers, and blogs. If a searchengine result page (SERP) shows 10 local results first, your No.position could be worthless.