Software must: be pre-approved by Google; offer one-click, complete uninstall; provide clear, full disclosure and transparency to people about what is being installed and what changes are being made to their devices; install itself on only one...
Don't solely rely upon SEO tools or software. And that includes making sure you aren’t throwing the search engine bots for a loop (which happens often). If not, broken links can lead to a poor user experience while also inhibiting the search engine...
Google Analytics is our analytics platform of choice for this post, though most solid analytics software will have similar functionality – you'll just have to hunt it down. Search Engine Watch covers a lot on the topic of analytics.
Footnote to this diagnosis step: Some blog software packages, such as WordPress, create lots of category type pages, and these could explain why you have a lot of pages that were Not Selected, but you still need to determine how you want to...
Duplicate title tags and meta descriptions often happens as a result of CMS software or content teams that are unaware of the ramifications of this duplicate content issue. Make sure your CMS software does not use a common titles or description...
A recent study by Covario's Marcos Richardson has found that actually the current way analytics software vendors are measuring bounce rate potentially has an inaccuracy at the heart of it. Richardson spoke to Search Engine Watch (SEW) and gave us...
Also, I'm the co-founder of Keyword Strategy, a keyword management software tool for SEO. And beyond the benefits of the network itself, there are potential benefits to search engine optimization with the concept of Author Rank.
We built our own analytic software. We're currently investigating their claims," a Facebook spokesperson told Search Engine Watch. Search Engine Watch asked Tom Mango from Limited Pressing to share data or evidence from their month-long period of...
He continued, “We know some of these accounts are run by computer software with one person puppeteering thousands of profiles from a single desk handing out commands such as: 'like' as many pages as you can to create a large community.
In recent years, we have also witnessed many new software platforms entering the market to help companies create content. Soovle is another engine that can be really helpful for doing keyword research on the fly.
With the growing number of social media monitoring and community management software products, the definition of a marketing dashboard seems to have taken numerous forms. Like any other software selection, some best practices include:
This client sold software. They had a well-recognized name for their software that was different than their company name (for the purposes of this article, we’ll call it Dive Bomber Software). This Dive Bomber software was one of many different...
Rubin also addressed concerns that Google may favor Motorola, telling reporters Android will be "neutral" and won't give Motorola early releases of software. Among the highlights: percent of residents own a smartphone.percent of smartphone users...
Mozart goes on to explain how CNET distributed piracy software widgets for years and even branded them for companies like Disney. A Microsoft spokesperson explained their decision not to join the #StopSOPA blackout to Search Engine Watch:
Visits” and “Page Views” and even “Average Time Spent” as measured using analytics software aren't as useless, unless used alone because webmasters have little control over how much traffic search engines send them.
Ever wanted a little forum / discussion board, but don't want to invest in forum software? The following update by Search Engine Watch's fan page has a title of Yahoo Search, which is pretty good. Editor's note: This column originally was published...
Get some click-mapping software, sit a group of people down in front of some SERPs and then tell us what people click on. Google knows its entire history is founded on an algorithmic search engine that people trust, and it isn't going to ditch that...
While the deliverables may seem the same (anyone can get their hands on the $20,000 a month company’s proposal, and find/replace with their company name and say “we do the same thing”), at the end of the day, you’re paying for the people/process...
Primarily a software company, Clickable also offers consulting, training and campaign management. Kidder announced the release of the Social ActEngine, a proprietary analytics engine for scalable Facebook ad campaigns, at the OMMA Social conference...
An example would be Powered by PowerPoint Presentation Software. Put literally, a widget is a small software application for distributed websites that displays a user interface designed to perform an action or activity based on data or calculations...
