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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Intent-Driven Audiences (IDA): New technology innovations are beginning to truly harness intent signals across channels, matching clicks on search engine ads to audiences on Facebook in real-time. An inherent shift is happening and marketers should...

  2. Remarketing Across Ad Exchanges With DoubleClick Search

    A user submits a search query to a search engine It's an easy way to remarket across ad exchanges and allows you to leverage cross-engine signals using a tagless workflow. This post will walk you through DoubleClick Search's Display Remarketing...

  3. Bing Launches Search Removal Request Form in Europe

    Microsoft's search engine Bing has finally responded to the recent European Court of Justice (ECJ) "right to be forgotten" ruling. Bing has created a form for people to use who want embarrassing things written about them to be removed.

  4. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    Search Engine Watch has covered previous updates to the handbook, and you can check those out here: The latest version of Google's "human rater handbook," a.k.a.search quality evaluation guide, has leaked once again, and gives us more clues into...

  5. Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers

    Most popular industry sources for content included Search Engine Land, Search Engine Watch and Marketing Land. In its latest report, “How Search Marketers Engage on Twitter,” social insights company Leadtail looked at 521 U.S.search marketers (SEMs...

  6. Forget Big Content – Small Content Is Critical to Search Success

    The search giant's replacement of its "engine," which we have all come to know as Hummingbird, is beginning to change the way it surfaces content, specifically for more detailed searches. The former "feed" off Google's suggest feature, which is, in...