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  1. Search Engine Optimization Companies: Break Google's Rules to Get Top Rankings?

    On occasion, I'll search [search engine optimization companies] on Google to see just who is showing up. Apparently, in order to rank for [search engine optimization companies], I should: We (the "good guy" SEO companies) keep saying that you "can...

  2. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  3. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Like finding hidden treasure, search engine optimization (SEO) has never been as easy as some would have you believe. Nuggets of information are vital to effective optimization and management of a search engine friendly website that will deliver...

  4. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Optimization and scaling of any CTC campaigns requires a clear documentation of conversions happening via the phone once the customer acts on the SEM ad. Google data in 2013 examined categories such as local services, auto, tech, travel, finance...

  5. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Review of copy for keyword optimization and link references in traditional marketing collateral. On the heels of Aberdeen's 2012 report, Trip Kucera, Senior Research Analyst at the Aberdeen Group, recently published a report on event marketing...