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  1. Patch.com, Huffington Post Dominate Google News Results [Study]

    And because News integrations always appear on page one and are often blended near the top of search engine ranking pages (SERPS), they present an opportunity to be listed high on the first page, even for competitive search terms you might...

  2. SEO Diagnostics: Urgent & Preventive Care

    You can’t truly have a successful search engine optimization (SEO) program without evaluating your performance over time and knowing how potential technical issues can affect your website from a crawling, indexing and user experience perspective.

  3. What on Earth is a Nexialist and Why Are They So Good at Link Building?

    Online News Rooms Grow Up, Go Social, Get Optimized Lisa Buyer says that while most brands report having an online newsroom as part of the company website, only 14 percent of press releases were optimized for search and recent surveys indicate...

  4. PLAs are Here to Stay: A Few Tips on How to Take Advantage

    Can your feed partner effectively manage biddable media better than your optimization system or partner can manage feeds? That’s obviously good news for Google (and for Yahoo! The good news for most PLA marketers is Q1 isn’t exactly the busy season...

  5. 3 Hot Bing Ads Features for 2013 from a Certified Search Nerd

    And I’ll work hard to translate fun (I really do think this is fun) topics like optimization using quality score, statistical significance, and long-tail account management into plain language. From my corner of the search marketing industry, there...

  6. New Google Universal SERPs Layout Brings Apps to Forefront

    And that kind of thing points at an opportunity for search engine optimization. App Search Engine Optimization If you are doing appstore optimization these results could prove to be more interesting. App Store Optimization: 8 Tips for Higher Rankings