SEO News

Search Engine Optimization An Hour Day

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  1. Conquering Content Marketing, Step 3: Facing the 'Fans'

    In our story, Lisa is looking to achieve brand visibility, high engagement with her target demographic, and search engine optimization benefits. When the actual content is created there will need to be an element of technical optimization by way of...

  2. Beware of Red Flags When Searching for SEO or Web Dev Services

    By now the thought of $50,000 just turned into $100,000 with the cost involved in fixing a broken website and Sloppy Engine Optimization. The Don Draper – Shakedown Engine Optimization You have listened to these two slicksters for an hour now and...

  3. How to Make Video a Successful Part of Your Content Marketing Strategy

    Optimization Proper optimization can definitely help your video perform well, but if the content itself isn't great, it can actually be detrimental to your brand. Combining quality with intelligent hosting and optimization practices are your best...

  4. Digital Asset Management Strategies to Grow Your Audience

    But for the most part there is very little “optimization” of content and a whole lot of strategy and research to pick the right content to target at the right search engine results page (SERP) to find the widest audience possible.

  5. 3 Holiday SEO Projects: Microdata, Freebies & Harvesting Links

    Since there are essentially three pillars of successful search engine optimization – technical tactics, content optimization, and link building – let’s take a look at three strategies you might be able to add into your SEO projects yet this year.

  6. Google Buys Plannr; Facebook Search; Retweet Study & More [Search News Roundup]

    Search Engine Optimization Highlights from David Szetela and Joe Kerschbaum's new PPC book, Pay-Per-Click Search Engine Marketing: An Hour a Day. Xmarks Shuts Down After Failing To Sell Its Search Engine - Search Engine Land

  7. Making the Leap: The Paid Search Marketing Toolbox

    With five panelists and a moderator covering both search engine optimization (SEO) and pay-per-click (PPC) in an hour, you're sure to leave with huge list of tools. I'll also be at the Search Engine Watch booth on Wednesday at 2 p.m.for their Meet...

  8. Hot Topics, Odd Stories at SES San Francisco and ClickZ Connected Marketing Week

    Jon Mette, the Senior Strategist of Search Optimization and Strategy at Yahoo! I'll be covering the News Search Optimization session myself. He is the author of the bestselling book Landing Page Optimization.