A lot has changed in the search engine optimization (SEO) industry during the past year. Forget about search engines for a minute and think about the reason why a piece of content is active (and how users engage with it).
An app enables a Jamie Oliver fan who wants to cook like Jamie Oliver to stay within the context of the kitchen rather than leave to use a search engine on a computer in another part of the home. The lunchtime search is probably from a user looking...
In 2013 marketers will increase their efforts to optimize their mobile websites, as well as focus on targeted ways to drive quality traffic to them apart from traditional desktop-based search engine strategies.
There is no question that new content fuels organic search engine traffic growth. Check out the steady increase in the average percentage of “not provided” search engine referrals across sites we manage.
Search industry body, SEMPO, have launched their annual salary survey in conjunction with Search Engine Watch's (SEW) sister site ClickZ. It also will capture responsibilities, the number of accounts and number of people managed, and search...
Editor's note: This column originally was published on November 15, 2012, and comes in at No.on our countdown of the 10 most popular Search Engine Watch columns of 2012. Knowing your customer is commandment number one when it comes to testing.
Search engine optimization (SEO) agencies, professionals, and in-house teams have difficult jobs. Search engine optimization is now more about web presence optimization. They must obtain improved organic search results as quickly as possible given...
Almost every search engine marketer (SEM) knows the adage, "Use head keywords to generate volume and long tail keywords to generate profit. Even though keywords that were 6-10 characters long generated a significant number of impressions, these...
But Search Engine Watch was one of the few to observe that YouTube had done more than round up the usual suspects to create new channels. According to comScore’s Video Metrix for August 2012, YouTube's parent company, Google, and AOL are the two...
If there’s a takeaway here for SEOs, it’s in Search Engine Watch's professional opinion that brands should audit the number of possible verified data sources they are connected to and fill in gaps where necessary.
In parallel, the closure of Yahoo Site Explorer and gradual reduction in the number of free, reliable, relevant search engine tools has led to an increase in the number of new entrants into the SEO technology market.
Google's Search Plus Your World is the most recent and arguably most significant change the search engine behemoth has made to search yet. Search Plus essentially aggregates data from your Google+ network (when you're signed in) and delivers...
Baidu, China’s top search engine, has created a logo on its homepage to celebrate the year of the dragon. Another Chinese search engine, Sogou.com, has created an animated video depicting the Lunar New Year celebrations with the firecracker going off.
A Microsoft spokesperson explained their decision not to join the #StopSOPA blackout to Search Engine Watch: The apparent inclusion of search blocking, widely regarded as Internet censorship. Complete immunity for search engines, webhosts and...
Search Engine Watch Director Jonathan Allen looks for the silver lining, saying, "All the new types of paid search ads and Google+ pages do seem to be taking up more and more real estate on search results pages and crowding out organic/natural...
Naver has never been known as a simple search engine. Similar to Yandex and how it understands the Russian language through semantic intent mixed with its language analysis, Naver has also built its engine around the language.
Kidder announced the release of the Social ActEngine, a proprietary analytics engine for scalable Facebook ad campaigns, at the OMMA Social conference this week. Users retain control and can turn off the engine to make manual tweaks and override...
If a search engine result page (SERP) shows 10 local results first, your No.position could be worthless. Number one has a great domain, likely search term focus (no need to investigate further) and more links than I can gather in a short timeframe.
While Visual.ly isn't a search engine per se (you search only within the infographics provided by site members or partners), the results are still excellent. Visual.ly lets you quickly search for any topic and get a listing of charts and graphics...
But this week I'm going to talk about the fact that Linden Lab claims that they've fixed the in-world search engine by completely rebuilding it, and that finally (in theory), it's going to become something other than "busted.
