SEO News

Search Engine Number 40

RSS
  1. Panda 4.0 Help: Google Clarifies Tremors, 3 Analogies for Diagnosing Hits

    Then, after analyzing more companies impacted by Panda 4.0, I wrote a follow-up post here on Search Engine Watch explaining additional findings based on my analysis. After hearing from many companies since February of 2011 that have been negatively...

  2. Forget Big Content – Small Content Is Critical to Search Success

    The search giant's replacement of its "engine," which we have all come to know as Hummingbird, is beginning to change the way it surfaces content, specifically for more detailed searches. Read any popular digital marketing thought leadership blog...

  3. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    These words all have very specific meanings when it comes to search engine optimization (SEO) and how you implement your strategy. The definitions can even differ from engine to engine. Many terms are used within the search industry.

  4. Could Bing Ever Overtake Google in Search?

    I've been around long enough, too, to remember that Google wasn't always the number one search engine (I worked for Lycos "back in the day" and remember Alta Vista, HotBot, AOL, etc. If Bing were to lead the search engine market share over Google...

  5. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Search destinations will diversify as well – most brands must focus on apps from the major engines while also striving for visibility within niche engine apps and directories. YouTube is the second largest search engine in the world and one of the...

  6. 3 Hot Bing Ads Features for 2013 from a Certified Search Nerd

    Considering this is my first piece on Search Engine Watch I asked myself, should I start off going 110 percent search nerd with three actionable share of voice optimizations? For example, bids and budgets, so you can have different bids for each...

  7. Head vs. Long Tail Keywords Analyzed: Impressions, Clicks, Conversions & Profitability

    Almost every search engine marketer (SEM) knows the adage, "Use head keywords to generate volume and long tail keywords to generate profit. Even though keywords that were 6-10 characters long generated a significant number of impressions, these...

  8. Rise of Mobile & Local, Google Updates Top Concerns for Search Marketers

    The rise of mobile Internet use and changes to Google’s algorithm were the most impactful trends and technologies for in-house search engine marketers in 2012. Forty-seven percent of company respondents to SEMPO’s recent State of Search Marketing...