SEO News

Search Engine Number 27

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  1. As Goes Paid Search, So Goes the Election?

    There were more than a few players sponsoring politically-oriented search engine marketing in the months leading up to the election. By comparison, Romney’s official site, mittromney.com, trailed significantly with just 11.7 percent of the...

  2. Google’s Mobile World & Vision for 2012

    Among the highlights: percent of residents own a smartphone.percent of smartphone users use a search engine at least one time per week.percent of smartphone users notice ads on a smartphone – 41 percent on search engines; 46 percent in an app; 25...

  3. Searcher Intent: Why Vertical Search is Now Giving Ground to Core Search

    As a result of these specialized search needs, not only has the search engine market ballooned over the past decade, but so have the number of places where people conduct their searching. Vertical search inherently signified searcher intent, while...

  4. Gifting Online & Offline: A Seasonal Analysis

    Using this tool we created a metric to gauge relative shifts in search activity, and find patterns to better explain nuanced gifting behavior from a search engine perspective. We know that the vast majority of online shopping activity begins with a...