SEO News

Search Engine Number 17

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  1. Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now

    I recommend reading the rest of this post now on Search Engine Watch, and then heading over to the tutorial to learn how to create the report. But I won't cover the tutorial here on Search Engine Watch (this post was already getting too long).

  2. AOL Climbs into 2nd Place in Online Video Content Ranking with 71 Million Viewers

    Video Metrix data that prevented Search Engine Watch from making an apples-to-apples comparison until now. In August 2013, 188.5 million Americans watched 46.7 billion online content videos, while the number of video ad views totaled 22.8 billion...

  3. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    W3C-valid code is the one thing you can do prior to launch to have some confidence around a search engine spider being able to crawl your site. Most websites have writers, web developers, marketers, search engine optimizers, and network...

  4. Google AdWords vs. Yahoo Bing Network – A PPC Performance Comparison

    Of the 41,548 advertisers who had paid search ads appear on either engine during Q3 2012, 42 percent (or 17,458) didn't record any ad exposures on YBN's first SERPs during the period. This brings up a number of interesting questions for paid search...

  5. Insights From 7th Graders About Google, Smartphones, Panda, Privacy & Paid Search

    My presentation covered a number of important topics, including how writing is used across various digital marketing channels, including search engine optimization (SEO), search engine marketing (SEM), social media marketing, video marketing, etc.

  6. As Goes Paid Search, So Goes the Election?

    There were more than a few players sponsoring politically-oriented search engine marketing in the months leading up to the election. By comparison, Romney’s official site, mittromney.com, trailed significantly with just 11.7 percent of the...

  7. Black Friday & Cyber Monday PPC: How Did Retailers Prepare?

    Many things change prior to Black Friday and Cyber Monday including search engine traffic and the amount of money that retailers decide to spend on their PPC in preparation for the influx of shoppers, orders, and purchases that are expected.

  8. comScore: Online Video Content Reaches Record 188 Million U.S. Viewers

    Normally, Search Engine Watch would compare this data with similar data from that same month in 2011. Nearly 37.7 billion video content views occurred during the month, with Google sites generating the highest number at 13.8 billion, followed by...

  9. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    We have no more insight here at Search Engine Watch than the general public as far as why General Motors’ ad campaigns failed. Search Engine Watch columnists Noran El-Shinnaway and Merry Morud are both great resources on Facebook creative.