On January 15, 2013, Facebook released Graph Search, which is the social network's first attempt at a serious search engine. This post will cover a number of local ranking factors (and potential factors) for Graph Search.
Tracking 2013 Search Engine Market Share Though Google didn't break its own market share record, there was a new search record: the number of desktop searches hit 20.4 billion for the first time, topping the previous high of 18.3 billion recorded...
Hackers Are Smarter: SEOs, Be Prepared – Search Engine Roundtable Squidoo Now NoFollows Their Outbound Links – Search Engine Roundtable Following Google’s decision to make Shopping a paid product, the number of shopping results showing in universal...
Of the 41,548 advertisers who had paid search ads appear on either engine during Q3 2012, 42 percent (or 17,458) didn't record any ad exposures on YBN's first SERPs during the period. This brings up a number of interesting questions for paid search...
Google’s closest search engine competitor Bing also grew its search market share in February to 16.7 percent, up from 16.5 percent in January and up from 15.3 percent in February 2012. Google now owns 67.5 percent of the U.S.search market.
It’s hardly headline news that Google is by far the most popular search engine for users in the U.S.and most of the world. As we reported earlier this month, Google is the most popular search engine globally.
My presentation covered a number of important topics, including how writing is used across various digital marketing channels, including search engine optimization (SEO), search engine marketing (SEM), social media marketing, video marketing, etc.
Bounce rate is one of those quality metrics that gets tossed around a lot in the search engine space. This is a separate consideration from leverage internal search that has more to do with number 2 on this list; if you are going to offer helpful...
Editor's note: This column originally was published on November 15, 2012, and comes in at No.on our countdown of the 10 most popular Search Engine Watch columns of 2012. Knowing your customer is commandment number one when it comes to testing.
There were more than a few players sponsoring politically-oriented search engine marketing in the months leading up to the election. By comparison, Romney’s official site, mittromney.com, trailed significantly with just 11.7 percent of the...
Many things change prior to Black Friday and Cyber Monday including search engine traffic and the amount of money that retailers decide to spend on their PPC in preparation for the influx of shoppers, orders, and purchases that are expected.
Normally, Search Engine Watch would compare this data with similar data from that same month in 2011. Nearly 37.7 billion video content views occurred during the month, with Google sites generating the highest number at 13.8 billion, followed by...
We have no more insight here at Search Engine Watch than the general public as far as why General Motors’ ad campaigns failed. Search Engine Watch columnists Noran El-Shinnaway and Merry Morud are both great resources on Facebook creative.
Google specifically mentions that doorway pages, which are only built to attract search engine traffic, are against their webmaster guidelines. A few other websites lost search rankings on Google for specific keywords during the Panda and Penguin...
Unfortunately, innocent bystanders report they are taking a hit with little defense against Google, the largest search engine boasting 66.4 percent of the search market share and not to be ignored. Those profiles will appear in Google/Bing's...
I don't think anyone has ever been fully satisfied with the term 'search engine optimization', even in the earliest days. Any investment in SEO can be wasted by an algorithmic change by the search engine and search engines understand that every...
I’m having an ongoing conversation at the moment with Search Engine Watch Director Jonathan Allen. Essentially, SEO was born out of a need to make technical changes to web pages so that search engine crawlers had better access to content.
Editor's note: This column originally was published on May 9, 2011, and comes in at No.on our countdown of the 10 most popular Search Engine Watch columns of 2011. In fact, the number of partners making over $1,000 a month is up 300 percent since...
For the past couple weeks, a select gathering of us (likely including many Search Engine Watch readers) have been playing with Google+. Editor's note: This column originally was published on July 15, 2011, and comes in at No.on our countdown of the...
Eagle proudly said his fifth grade daughter doesn't know how to use Google and his eighth grade son is just learning his way around the search engine. As the New York Times reported, computers "are not allowed in the classroom, and the school even...
