Any social media site or search engine can see the number of interactions you get per follower, or measure the ratio of you many followers to following you have. The big key to this is to find sites where the editorial policy is highly respected...
Cutts made another remark in that same SES keynote: ".Google is more of an information company and not just a pure search engine. Is it a grandiose scheme to build a massive graph that can help convert a search engine into a knowledge engine?
Tracking 2013 Search Engine Market Share Though Google didn't break its own market share record, there was a new search record: the number of desktop searches hit 20.4 billion for the first time, topping the previous high of 18.3 billion recorded...
Many women are helping to shape the marketing world by sharing their insights and expertise on sites like Search Engine Watch and at conferences such as the SES Conference s Day, some of the smartest women in marketing reflect on the women who...
It’s hardly headline news that Google is by far the most popular search engine for users in the U.S.and most of the world. As we reported earlier this month, Google is the most popular search engine globally.
Yandex surpassed Microsoft on the number of monthly search queries worldwide in November and December 2012, according to a recently released comScore qSearch report. There are only two out of Top-5 search entities which grew higher last year: Baidu...
My presentation covered a number of important topics, including how writing is used across various digital marketing channels, including search engine optimization (SEO), search engine marketing (SEM), social media marketing, video marketing, etc.
Meetthenra.org and nra.org have both made some significant changes in their PPC habits in the last month, and their search engine traffic has also changed: In December 2012, search engine traffic increased for meethenra.org from 491 to 2,094 and...
Bounce rate is one of those quality metrics that gets tossed around a lot in the search engine space. This is a separate consideration from leverage internal search that has more to do with number 2 on this list; if you are going to offer helpful...
Editor's note: This column originally was published on November 15, 2012, and comes in at No.on our countdown of the 10 most popular Search Engine Watch columns of 2012. Knowing your customer is commandment number one when it comes to testing.
Editor's note: This column originally was published on April 13, 2012, and comes in at No.on our countdown of the 10 most popular Search Engine Watch columns of 2012. At the same time, localized language settings and content allow the site to be...
These changes rolled out very recently, and their launch language was approved after the cutoff date where we were finalizing the blog post," a Google spokesperson told Search Engine Watch. Google’s most recent installment of their search quality...
But Search Engine Watch was one of the few to observe that YouTube had done more than round up the usual suspects to create new channels. According to comScore’s Video Metrix for August 2012, YouTube's parent company, Google, and AOL are the two...
The shopping model operates as a pay-to-play comparison shopping engine, whereas the previous program was free of charge. Since they announced the transition to a paid model for Product Search results in May, Google has worked hard to drive...
Tech dreamers with aspirations of creating a search engine to rival Google: take heart in the story of DuckDuckGo. Why the media interest in a search engine that, by all commonly used metrics, lives in the shadows of Goliaths like Google and Bing?
If you’re spending money on search engine marketing to drive retail sales, chances are you’ve asked yourself, “how do I measure up against Amazon? For instance, the company collects and leverages millions of data points on visitors’ product...
As an example, we’re going to look at a Facebook store engine entitled Payvment. SEMrush claims that Payvment is negligible which is accurate only in terms of search traffic, and the same approach can’t be applied.
We have no more insight here at Search Engine Watch than the general public as far as why General Motors’ ad campaigns failed. Search Engine Watch columnists Noran El-Shinnaway and Merry Morud are both great resources on Facebook creative.
Google’s most recent Penguin update has caused a storm of controversy since it began cracking down on search engine enemy No.unnatural” links. With the mercurial search engine algorithm, what worked one year ago, or even three months ago, is...
Each quarter, Search Engine Watch receives a number of reports from analysts in the online advertising space. Analysts from each reporting company offered some tips for Search Engine Watch readers. In their report, RKG found that total paid search...
