SEO News

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  1. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    W3C-valid code is the one thing you can do prior to launch to have some confidence around a search engine spider being able to crawl your site. Most websites have writers, web developers, marketers, search engine optimizers, and network...

  2. Head vs. Long Tail Keywords Analyzed: Impressions, Clicks, Conversions & Profitability

    Almost every search engine marketer (SEM) knows the adage, "Use head keywords to generate volume and long tail keywords to generate profit. Even though keywords that were 6-10 characters long generated a significant number of impressions, these...

  3. PPC & Mobile Marketing Tips from Q1 2012 Industry Analysts

    Each quarter, Search Engine Watch receives a number of reports from analysts in the online advertising space. Analysts from each reporting company offered some tips for Search Engine Watch readers. In their report, RKG found that total paid search...