SEO News

Search Engine Number 11

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  1. Government SEO is Broken

    One problem: there is a missing element that could hinder the effort - consideration for how users search for and find government service online – where's the search engine optimization (SEO)? They use the restricted .gov top-level domain, they...

  2. Head vs. Long Tail Keywords Analyzed: Impressions, Clicks, Conversions & Profitability

    Almost every search engine marketer (SEM) knows the adage, "Use head keywords to generate volume and long tail keywords to generate profit. Even though keywords that were 6-10 characters long generated a significant number of impressions, these...

  3. comScore: Online Video Content Reaches Record 188 Million U.S. Viewers

    Normally, Search Engine Watch would compare this data with similar data from that same month in 2011. Nearly 37.7 billion video content views occurred during the month, with Google sites generating the highest number at 13.8 billion, followed by...

  4. Rise of Mobile & Local, Google Updates Top Concerns for Search Marketers

    The rise of mobile Internet use and changes to Google’s algorithm were the most impactful trends and technologies for in-house search engine marketers in 2012. Forty-seven percent of company respondents to SEMPO’s recent State of Search Marketing...

  5. PPC & Mobile Marketing Tips from Q1 2012 Industry Analysts

    Each quarter, Search Engine Watch receives a number of reports from analysts in the online advertising space. Analysts from each reporting company offered some tips for Search Engine Watch readers. In their report, RKG found that total paid search...

  6. Google’s Mobile World & Vision for 2012

    Among the highlights: percent of residents own a smartphone.percent of smartphone users use a search engine at least one time per week.percent of smartphone users notice ads on a smartphone – 41 percent on search engines; 46 percent in an app; 25...