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  1. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    This segment allows you to see search traffic coming from the Google Images search engine separately from regular organic search so you can investigate image-specific search trends. Editor's note: This column originally was published on May 16...

  2. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Search destinations will diversify as well – most brands must focus on apps from the major engines while also striving for visibility within niche engine apps and directories. YouTube is the second largest search engine in the world and one of the...

  3. Patch.com, Huffington Post Dominate Google News Results [Study]

    And because News integrations always appear on page one and are often blended near the top of search engine ranking pages (SERPS), they present an opportunity to be listed high on the first page, even for competitive search terms you might...

  4. 10 Lessons About Enterprise SEO

    You have to put yourself in a search engine's shoes and really evaluate whether your content could be considered one of the top 10 resources in the entire world for users whose intent is to find information related to the keyword that you're...