Conversely, while 92 percent of search engine clicks are organic in origin, a mere 11 percent of the search engine budget is invested in organic search. He referenced data provided by Forrester and comScore indicating that allocation of search...
Bounce rate is one of those quality metrics that gets tossed around a lot in the search engine space. This is a separate consideration from leverage internal search that has more to do with number 2 on this list; if you are going to offer helpful...
Editor's note: This column originally was published on November 15, 2012, and comes in at No.on our countdown of the 10 most popular Search Engine Watch columns of 2012. Knowing your customer is commandment number one when it comes to testing.
Almost every search engine marketer (SEM) knows the adage, "Use head keywords to generate volume and long tail keywords to generate profit. Even though keywords that were 6-10 characters long generated a significant number of impressions, these...
Normally, Search Engine Watch would compare this data with similar data from that same month in 2011. Nearly 37.7 billion video content views occurred during the month, with Google sites generating the highest number at 13.8 billion, followed by...
Search engine users overwhelmingly click on organic results on Google and Bing by a margin of 94 percent to 6 percent. Unlike previous studies, however, the GroupM UK and Nielsen study broke down the search queries into branded and non-branded.
So he reached out to Search Engine Watch for some answers. This is useful to nobody as nobody would have any hope of reaching this page without a search engine. However, Google’s discussion of anchor text in their own Search Engine Optimization...
While Google is often criticized for having a Wikipedia bias, it isn’t the only search engine that has one. When you conduct searches on Bing, you’re actually more likely to see Wikipedia prominently in your search results than for the same search...
Among the highlights: percent of residents own a smartphone.percent of smartphone users use a search engine at least one time per week.percent of smartphone users notice ads on a smartphone – 41 percent on search engines; 46 percent in an app; 25...
If you didn't notice the Search Engine Watch article from October 19, 2011 discussing Google's decision to encrypt the referrer information for logged in users (including query string) you've most likely noticed the result: the ominous “not...
”Never let a search engine dictate 100 percent of your linking strategy. We could say the same for Yahoo or Bing or any search engine really, it’s just that Google has become such a dominant force that most people, when they think search, they...
Matt Lawson, VP of Marketing and Partnerships at Marin Software, tells Search Engine Watch how this translates year-over-year: "Paid search clicks tend to be growing very quickly; we saw a 56 percent YoY increase and a 23 percent increase in click...
Exactly 6 months ago, we re-designed and re-branded Search Engine Watch to the site you see today. The overall strongest year for Search Engine Watch on our old publishing plaform was 2008. Originally we looked to search platform providers, Ultra...
You won’t find any instruction or direction from the author as to the rudiments and mechanics of search engine optimization (SEO). With personalized search, mobile and other location aware searching, as well as social sharing, reviews, etc.the...
There is a quick browse section for special events at SES and also a news feed so you can keep upto date with the session recaps and news coverage from Search Engine Watch. All of the SES, CLickZ and Search Engine Watch teams will be there, as well...
To find out, Search Engine Watch contacted Evan Fishkin, Slingshot's head of research and development, and Brian Goffman, Optify's CEO. Fishkin feels that user behavior changes gradually over time as people get used to how search works, and that...
It will certainly help the organization of Google Product Search and soft good items, but it could be counter-intuitive to Google's main goal, which is to provide a comprehensive shopping engine for consumers.
While you have to pay for industry-specific insights and research, Hitwise regularly releases relevant research into general online behavior, such as search engine use. Search Engine Watch No matter what size your budget, a new marketer can score...
I had the pleasure of attending Search Engine Strategies (SES) Toronto 2011, June 13 to 15, at the Hyatt Regency downtown. In his session Keyword Forensics - Exploring the Hidden Keywords That Many SEOs Miss, Search Engine Workshops' John Alexander...
Out of 11 specific components of search engine marketing, the rise of mobile Internet was selected by the participants as the highest impact on search marketing for 2011, with 79 percent of companies saying mobile will be "highly significant"
