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  1. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Experiment with different ad formats, like Sponsored Stories or Premium Ads, and compare click-through rates, engagement and ROI. Facebook offers their own Insights and reports, Google Analytics added a new set of reports to help marketers more...

  2. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    Have you seen the National Car Rental commercial that talks about improving ROI through SEO by COB? Google Analytics: Interplanetary Reporting Find Google Analytics too limited because it only tracks human visits from Earth?

  3. New Google Analytics Social Reports: Measure SMM Value, View Streams

    It’s difficult to assign value to social channels and campaigns, as evidenced by the sheer amount of tools trying to solve the social ROI challenge. In an interview with Search Engine Watch, Group Product Manager Phil Mui explained how the new...

  4. Getting Ready for Global Business: The Benefits of the Foreign Language Internet

    Foreign language Internet marketing presents a golden opportunity for search engine marketers – with a less saturated market, it means high rankings and high ROI – but the fundamental rule is that local knowledge is needed for your keywords and...