One chapter is dedicated to title tags, meta tags, headers, and file names. It talks about putting a team together and how to find resources like industry news and search conferences. The third edition of his "Search Engine Optimization: Your...
If these non-important pages are getting indexed you can now start making preparations for robots.txt exclusion, meta robots usage, or at the least canonical tag utilization. Perhaps you'll find that you need to redirect a lot of pages or use...
Meta noindex (follow, nofollow): Nice way to exclude content from searches You can’t truly have a successful search engine optimization (SEO) program without evaluating your performance over time and knowing how potential technical issues can...
Using the meta robots tag, you can instruct the search engines to not index a certain page, not follow any links on the page, etc. Meta Robots Problems Similar to the canonical URL tag, the meta robots tag can be both greatly helpful, and...
Listing the full name of the hotel as the first part of the title tag and meta snippet creates a bold repetition of the original query, adding in some dynamic insertion into the snippet also grabs a users attention - "See 281 candid photos"!
The use of keyword-rich Meta data: Page title and meta description tags. One problem: there is a missing element that could hinder the effort - consideration for how users search for and find government service online – where's the search engine...
Visit competitor websites - a surprising number of sites still use meta keywords, even though they have zero SEO benefit. Industry news - use Google Alerts to deliver relevant headlines to your inbox and write a roundup post regularly.
Does my summary, meta description or excerpt clearly and accurately explain what people can expect to find if they click a link on a social site or search engine? Did the majority of the content come from my own personal experience, my opinion on a...
Animated GIFs, a dated color scheme, duplicated navigation (as images at left, as text at the bottom of the page), badly written meta descriptions, non-optimized title tags, product images that you can’t click on for more details or to go to a...
There are also meta robots tags ( < META NAME="ROBOTS" CONTENT="NOINDEX, NOFOLLOW">) A robots.txt file is also found at url.com/robots.txt. However, you can have a good footprint too (such as if you had a lot of great and authoritative links from...
There are still those companies that ask large sums of money to update meta tags on a website and that’s all they do. Updating meta tags is probably the easiest and most ineffective task any SEO can do, it really is the bare minimum.
Once you've found the top 3-5 regularly appearing sites, review their results to identify if they have a keen grasp on title tags, meta description, and URL naming convention best practices. Many who are eager to "get ahead" with their search...
Keywords and Description: Include keyword rich descriptions, meta descriptions text, images and video. Integrating Facebook Connect to mobile applications is a key way of generating free advertising via the news feed.
The same title tag and meta description on the homepage and blog. Search Engine Land entertained quite a few possibilities for SpreadingSantorum’s descent, including the most recent Panda update and another of Google’s 40 February algorithm tweaks...
Also, since your page name is also a part of your meta description, you might not want it to make it too long and overshadow that. To edit your About information to make a great meta description, go to your page and Edit Page > Basic Information...
We all have to deal with the common SEO mistakes, such as a robots.txt moved from a staging server to the production site that blocks the entire site and duplicate meta tags. Sometimes they answer, sometimes their answer is helpful – and on at...
We had an errant meta-refresh tag on the site that accidentally doubled our stats for a few days and also we forgot to add conversion tracking to one of our key business goals. Exactly 6 months ago, we re-designed and re-branded Search Engine Watch...
On page triggers (language, keywords, meta data, images etc.are they present? These are considered the holy grail of user feedback, but often very hard to get because people generally aren’t interested in taking active involvement with the search...
One might argue that meta descriptions have some impact on search rankings, if Google chooses to utilize them in the search results, but meta keywords died several years ago. Meta tags have a huge impact.
Use effective meta tags – not “no-follows” or “no-index” tag on the content. For example, if the widget is from a pop culture site that displays the latest news on celebrities, don’t include anchor text and link that goes to an online college sign...
