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  1. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    We ruined it the same way we ruined meta keywords, and directories, and press releases, and blogrolls, and widgets, and infographics, and link exchanges, and article submissions, and forums, and comments, and wikipedia, and (on second thought I...

  2. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    Title Tags/Meta Data Also make sure each has a meta description. Did you write proper meta descriptions, but they aren’t being used? W3C-valid code is the one thing you can do prior to launch to have some confidence around a search engine spider...

  3. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Social, Vertical, and Meta Search Apps Google Apps: The Apps link on the Google Search app homepage routes users to the full suite of Google applications, increasing the possibility that one might search for results via Google+, Google+Local, News...

  4. Government SEO is Broken

    The use of keyword-rich Meta data: Page title and meta description tags. One problem: there is a missing element that could hinder the effort - consideration for how users search for and find government service online – where's the search engine...

  5. 23-Point Web Content Litmus Test: Is It Truly Unique, Engaging & High Quality?

    Does my summary, meta description or excerpt clearly and accurately explain what people can expect to find if they click a link on a social site or search engine? Did the majority of the content come from my own personal experience, my opinion on a...