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  1. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Bonney, a former journalist, actively sought and recruited staff with print and broadcast media experience. A departure from his usual social media and digital flight pattern, Scott's "Marketing the Moon" tells the story of how NASA not only put...

  2. The Role of #Hashtags in Social Media and Search

    When you optimize conversations, content, and updates with hashtags, they become more visible to others on social media platforms and search engines. Because Topsy allows you to search and track billions of conversations published on Twitter and...

  3. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    Here are the answers from Jonah Stein, organizer of the San Francisco Marketing Professionals, Murray Newlands, organizer of Social Media Marketing, Monitoring, Engagement San Francisco, and Ted Prodromou, organizer of the Bay Area Internet...

  4. Second Screen Engagement: Twitter VP @joell to Share Latest Trends #SESNY

    Search Engine Watch (SEW) asked Joel Lunenfeld (JL) four questions about his upcoming keynote. Because of this, the conversations and earned media played out on Twitter. SEW: Vine has been called “The Next Big Thing” in social media.

  5. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    Many women are helping to shape the marketing world by sharing their insights and expertise on sites like Search Engine Watch and at conferences such as the SES Conference s Day, some of the smartest women in marketing reflect on the women who...

  6. Photos & Videos as Social Currency: The People Behind Content Creation & Curation

    Search Engine Watch has recently published global market share information available for these sites, for interested readers. It is also safe to say that the rise of social media, especially YouTube and newer services like Pinterest, Instagram, and...

  7. New York Times to Sell About.com: Google to Blame?

    Watching how this unfolds will be of interest to many, as it should offer the proof on how Google+ and other social media can resurrect a site hurt by the recent search algorithm updates. Improved social media can only be of benefit to About.com...