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  1. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    For these reasons, tourism is Oklahoma's third largest industry and tourists spend more than $7 billion annually, following the state's advice to "come see for yourself. Search Engine Watch (SEW) asked Secretary Deby Snodgrass (DS) a couple of...

  2. 12 Ways to Optimize Press Releases & Avoid Google Penalties

    It's true: the world's largest search engine called links in press releases "unnatural" and is mandating nofollowing them. Hybrid search industry vet Greg Jarboe, president and founder of SEO-PR, specializes in both PR and SEO and zeroed in on the...

  3. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google: Disavow Links Even If Removed As A Best Practice – Search Engine RoundtableSays Google's John Mueller: "While it's really important for the web-spam team when processing the reconsideration request to see significant effort put into...

  4. Driving Consumer Insights With Mobile Analytics

    From their insights, TheFind stopped spending almost anything on paid media and shifted more towards demand creation through search engine optimization (SEO) and email marketing. We don't know because the industry won't talk about that, Kadanoff said.

  5. Mobile Marketing: Connecting With Your Audience on the Move

    Think about the early days of search engine marketing, when businesses went in early and built their brand online, it gave them a strategic advantage. Here are the discussion highlights with leading experts in the mobile industry: Eric Litman...

  6. Evolving Your SEO: Moving Toward a Content Marketing Approach

    Slowly but surely, almost everything that used to constitute search engine optimization (SEO) has become ineffective, risky, or inappropriate for most brands. The search industry is booming. Take the list, get your baseline rankings, and compare it...