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  1. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    For more details on the state of paid search, including more information on trends by search engine and device, you can access the full report here. On the paid side, smartphone cost per click continues to be less overall than tablet and desktop at...

  2. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Search Engine Watch recently chatted with Chris Adams, co-founder and CTO of gShift to talk about the state of "(not provided)" data, what SEO professionals and content marketers should be looking for in terms of data features, and how gShift is...

  3. So... You Think SEO Has Changed?

    Search engine optimization remains an important part of the digital marketing landscape, and the path to long term success is relatively the same as it has always been. I don't advocate obsessing over toolbar PageRank, but understanding how...

  4. States Legalize Marijuana, But Google, Facebook, Twitter Just Say No to Pot Ads

    Google's policy on illegal drugs and psychoactive substances states that the search engine does not allow: the promotion of illegal drugs, legal or synthetic highs, herbal drugs, chemicals and compounds with psychoactive effects, drug...

  5. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    Search Engine Watch (SEW) asked Secretary Deby Snodgrass (DS) a couple of follow up questions via email. She and her colleagues Jennifer Kalkman, Director of Digital Marketing, and Dick Dutton, Director of Travel Promotion, have diverse backgrounds...

  6. 12 Ways to Optimize Press Releases & Avoid Google Penalties

    It's true: the world's largest search engine called links in press releases "unnatural" and is mandating nofollowing them. Driving traffic is one of the primary objectives of website SEO, according to the SEMPO State of Search Report, published by...

  7. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    W3C-valid code is the one thing you can do prior to launch to have some confidence around a search engine spider being able to crawl your site. Most websites have writers, web developers, marketers, search engine optimizers, and network...

  8. Welcome to AdWords Enhanced Campaigns: Top Tips From the Experts

    I've been writing about search engine marketing and PPC for over seven years, and its clear that practitioners in this field are passionate and opinionated about PPC. You can look back for months or even years to see – in this case – the campaign...

  9. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google: Disavow Links Even If Removed As A Best Practice – Search Engine RoundtableSays Google's John Mueller: "While it's really important for the web-spam team when processing the reconsideration request to see significant effort put into...