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  1. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Optimization and scaling of any CTC campaigns requires a clear documentation of conversions happening via the phone once the customer acts on the SEM ad. SEM CTC's are unlike traditional print or even online display campaigns that have a click to...

  2. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    The Chicago Search Engine Optimization Meetup Group, local people who are interested in Search Engine Optimization (SEO) techniques and more general issues related to Search Engine Marketing (SEM); Chicago Women Tech, a group of local women in...

  3. Search Marketing Integration Starts With Your Sales Team

    This is clear, practical and actionable information which should fuel your organization's content marketing, social, SEO, and SEM efforts. But those that are, will have knowledge, experience and unique perspectives that can enrich your internal...

  4. Rise of Mobile & Local, Google Updates Top Concerns for Search Marketers

    The complete State of Search Marketing Report 2012 is available to SEMPO members to download from their SEM Research page. The rise of mobile Internet use and changes to Google’s algorithm were the most impactful trends and technologies for in...

  5. Optimizing to Lifetime Value of Customers to Maximize SEM Performance

    But how can we accomplish this in the search engine marketing (SEM) landscape, especially when we optimize to keyword performance, not customer performance? You're now on your way to using customer value in optimizing your SEM campaign performance...

  6. Search Marketing Guide to Naver, Korea's Most Popular Search Engine

    I recently spoke with Naver's Kyle Choi, SEM Manager and Ted Kim, Marketing Manager in their Irvine, Calif.office to talk search advertising and learn a bit more about what makes them different from other search engines we're used to advertising on.