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  1. Optimizing to Lifetime Value of Customers to Maximize SEM Performance

    You're now on your way to using customer value in optimizing your SEM campaign performance for increasing long term ROI! Some marketers are getting even smarter with their analytics and tracking ROI against new customer acquisition versus existing...

  2. Getting Ready for Global Business: The Benefits of the Foreign Language Internet

    Foreign language Internet marketing presents a golden opportunity for search engine marketers – with a less saturated market, it means high rankings and high ROI – but the fundamental rule is that local knowledge is needed for your keywords and...