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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    With all of the planning and collaboration that is necessary to execute this kind of content marketing strategy, it becomes fairly obvious that links alone cannot be the sole KPI on which the campaign is judged or in most cases it will be very...

  2. SEO for Startups & New Businesses: An 11 Step Plan

    This is too much ground to cover in detail in this one guide, but here are a few helpful optimization resources: You can also pay offshore resources peanuts to manually compile this data. Put SEO and content metrics on somebody's performance plan...

  3. The Role of #Hashtags in Social Media and Search

    Below are a few resources to get you started in identifying and using hashtags to expand your reach and visibility online. When you optimize conversations, content, and updates with hashtags, they become more visible to others on social media...

  4. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Search Engine Watch columnists Noran El-Shinnaway and Merry Morud are both great resources on Facebook creative. Immediately, a number of issues pop off the page when reading the BBC’s case study, as told to them by social media marketing...

  5. SOPA Explained: Why It’s Bad for the Web & How to #StopSOPA

    Small sites won’t have sufficient resources to defend themselves. Do you have other anti-SOPA resources to share? A Microsoft spokesperson explained their decision not to join the #StopSOPA blackout to Search Engine Watch: