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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    With all of the planning and collaboration that is necessary to execute this kind of content marketing strategy, it becomes fairly obvious that links alone cannot be the sole KPI on which the campaign is judged or in most cases it will be very...

  2. What is SEM? Depends on Who You Ask

    It's no wonder that businesses and brands are confused, challenged, and frustrated when attempting to communicate effectively and make informed decisions about how to allocate resources. In the early 2000s, search engine marketing (SEM) was...

  3. SEO for Startups & New Businesses: An 11 Step Plan

    This is too much ground to cover in detail in this one guide, but here are a few helpful optimization resources: You can also pay offshore resources peanuts to manually compile this data. Put SEO and content metrics on somebody's performance plan...

  4. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    This is great feedback for small businesses that often shy away from producing video because they're worried they don't have the resources or expertise to make lengthy, professional-quality videos. Search Engine Watch (SEW) interviewed Brad...

  5. States Legalize Marijuana, But Google, Facebook, Twitter Just Say No to Pot Ads

    Yet, cannabis dispensaries like the newly-opened ones in Colorado feel they are entitled to these online marketing resources because their products are legal, which thereby equates them with other local businesses.

  6. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    The allocation of resources must be guided by information, as opposed to intuition and industry hype. SEO (search engine optimization) is of no value if what is being optimized doesn't serve the customer in their quest for answers, solutions, and...