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  1. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    There remains a disconnect between what senior marketers know needs to be done and what they feel empowered to do, as demonstrated by a study conducted by Columbia Business School and NYAMA, which reveals: percent of senior marketers believe that...

  2. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    SEMPO (Search Engine Marketing Professional Organization) Chicago, the local chapter of a global, global non-profit organization serving the search engine marketing industry and marketing professionals engaged in it;

  3. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    A student-run internship swap organization arranged the contracts and even the lodging. Many women are helping to shape the marketing world by sharing their insights and expertise on sites like Search Engine Watch and at conferences such as the SES...

  4. 3 Essential Qualities of Enterprise Search Marketers

    If each team member strives to keep written and verbal communication simple, we can start to stitch together small patches of SEO success within a large, multifaceted organization because we're all speaking the same language.

  5. Which Metric Would You Measure if You Could Choose Only One?

    The inside sales team is the connection between marketing and sales and therefore one of the most important (if not the most important) units in the organization. This holds true for every part of a marketing organization, regardless of your...

  6. SOPA Explained: Why It’s Bad for the Web & How to #StopSOPA

    SEMPO, the search and digital marketing industry’s professional organization, has sent a letter to U.S. A Microsoft spokesperson explained their decision not to join the #StopSOPA blackout to Search Engine Watch:

  7. Search Industry Call to Arms: SOPA, Keyword Not Provided and Lying SEOs

    He calls attention to those of Google’s changes most significant to SEOs from the last year, some of which seemed like direct hits on the industry as a whole, in his article 2011: The Year Google and Bing Took Away From SEOs s Chris Boggs...