SEO News

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  1. The Evolution of SERPs and User Behaviors

    Users first gravitated to the top left corner of SERPs and scanned horizontally to read more about what was in that listing specifically. If you’ve got them, mark them up with Schema for star ratings in SERPS

  2. How to Dominate the Entire First Page of Google

    While this ad type rarely shows in the SERPs for brand terms today, it's extremely likely that it will in the near future. Linking from your main site to you social properties with followed links also greatly increases the visibility of these...

  3. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Authorship, which brings your body of content together, will play an important role in the SERPs as well as strengthening your Author Rank. Practically speaking, this is to help prepare the search engine for the rise of voice search associated with...

  4. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    Perhaps this is the opportunity to finally break down the silo between SEO managers and paid search managers and to usher in a more holistic approach to managing the SERPs. Utilize non-Google search engine results, as well as third-party trend...

  5. 3 Ways Ecommerce Websites Can Grow or Maintain Organic Search Traffic

    So, periodically test a sample of queries (ideally from the head, torso and long-tail) to see how the SERPs evolve over time. In the long-tail, there is less competition (both for organic and paid, which means there’s often less downward pressure...

  6. Reality Check: Google Isn't 'Killing' Organic Search

    The FTC recently asked multiple search engines to evaluate the transparency of their paid products in search results as the SERPs continue to change: Not only are SERPs changing, but things that give users data about search behavior are changing, too.