Here's a quick recap of search and social marketing news and tips from the past week. Suppose I have a site that covers fishing overall (A) – Search Engine RoundtableOnly one page penalized due to 12 megabytes of spam from 21,169 comments.
The search marketing data from comScore reveals that even though searchers can switch between search engines, they typically stick with the same search engine to complete that specific task. The audience of each search engine can impact the...
You may be reading this because, like me, you usually spend a few minutes each day making sure you've trawled the main SEO news publications for new, useful thought pieces on organic search, analytics, or other aspects of online marketing.
All this and much more in our quick recap of search and social marketing news and tips from the past week. Windows 8 App Refresh – Bing Search BlogBing News app is now customizable, offers offline reading, and supports RSS; Bing Maps now has...
From their insights, TheFind stopped spending almost anything on paid media and shifted more towards demand creation through search engine optimization (SEO) and email marketing. Looking at Facebook usage specifically, it's staggeringly huge (20...
Here's a quick recap of search and social marketing news and tips from the past week. SSL Web Sites Don't Get Ranking Boost In Google – Search Engine RoundtableThere are no ranking advantages or disadvantages of having HTTPs websites, says Google's...
During a keynote, Paul Feng, product management director, Google AdWords, shared a couple pieces of news during his afternoon keynote: Long-term prospects for PPC are good, considering search engine efforts to emphasize paid results over free...
Here's a quick recap of search and social marketing news and tips from the past week. Hackers Are Smarter: SEOs, Be Prepared – Search Engine Roundtable Squidoo Now NoFollows Their Outbound Links – Search Engine Roundtable
You can’t truly have a successful search engine optimization (SEO) program without evaluating your performance over time and knowing how potential technical issues can affect your website from a crawling, indexing and user experience perspective.
PPC should be in the marketing portfolio already, as it is an excellent complement to search engine optimization. Syndicating content very quickly to be found when other news organizations search for sources.
Online News Rooms Grow Up, Go Social, Get Optimized Lisa Buyer says that while most brands report having an online newsroom as part of the company website, only 14 percent of press releases were optimized for search and recent surveys indicate...
Most practitioners and managers of search engine optimization (SEO) functions have come to understand that the one constant in this marketing environment is change. If you try a search for “elephants” there is nearly always news on this SERP but...
Search Engine Watch (SEW) asked Joel Lunenfeld (JL) four questions about his upcoming keynote. SEW: It seems that Twitter is where news breaks today. However the importance of trusted news sources quickly overtakes the witness Tweets.
The great news is that this is typically a quick fix. And that includes making sure you aren’t throwing the search engine bots for a loop (which happens often). If not, broken links can lead to a poor user experience while also inhibiting the...
Both design and content directly impacts the ability of the website pages to appear in search engine results, which can greatly enhance visibility to target audiences. The answer could be in the form of news, email sign-ups, unique visits...
Content marketing is a critical component of effective B2B marketing programs, and B2B search engine marketing in particular. A Small List of Email Newsletter Subscriptions – which mostly aggregate industry news and act as another backup for data...
More screen real estate and more dynamic ads could spell immediate benefits for advertisers, Matt Lawson, VP of Marketing, Marin Software, told Search Engine Watch. As promised, Facebook’s news feed is evolving to feature larger photos and multiple...
The first result is a Bing news aggregation feed featuring posts from Huffington Post (posted just a few minutes prior to search and had 4 shares and zero comments), Search Engine Land (one day prior to search with a total of 1,168 shares and...
I was also helped by forums such as WebmasterWorld, attended SES conferences, got involved with the Dallas-Fort Worth Search Engine Marketing Association and networked. Here in KC, we have a local search group, the Kansas City Search Engine...
Although Search Engine Watch could provide traditional news coverage of his remarks, it seems more appropriate to use Tweets from the conference to illustrate Snoddy’s point that “Twitter is the shortest distance between you and what interests you...
