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  1. What is SEM? Depends on Who You Ask

    In the early 2000s, search engine marketing (SEM) was originally defined as the umbrella under which both paid and organic search would fall. The second post, however, defines the acronym SEM, short for "search engine marketing" as being paid search.

  2. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    The Chicago Search Engine Optimization Meetup Group, local people who are interested in Search Engine Optimization (SEO) techniques and more general issues related to Search Engine Marketing (SEM); Chicago Women Tech, a group of local women in...

  3. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    She stated that audience measurement is a tool for advertising and that people using search can only do so much with SEO and SEM. Over lunch and at sponsored networking events, it seemed as if no moment was spared as industry leaders compared notes...

  4. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    I personally strive every day to make a positive impact on the search industry by practicing SEM ethically, knowledge sharing, and examining the bigger picture trends. Many women are helping to shape the marketing world by sharing their insights...

  5. Can the SEO-PR Love Affair Survive After Panda & Penguin?

    Press releases are a key vehicle for link building strategies for many companies, noted Sharon Virtue, SEM Strategy Director of Marketwire. You want the most influential media to cover your news within that search engine or social channel.

  6. Top Level Trends of SEM Worldwide in 2010 and 2011

    The industry is growing fast, organizations such as Search Engine Marketing Professional Organization, Interactive Advertising Bureau, and Web Analytics Association have all been working hard to establish standards and best practices in...

  7. Unemployment Still Painfully High, But One Sector Is Begging For Job Applicants!

    He adds, "The Search Engine Marketing Professional Organization (SEMPO) recently announced that the North American SEM industry will grow 14% this year to $16.6 billion! However, there is one industry that is pleading for candidates, SEM (Search...

  8. SEMPO Adds Two New Working Groups: San Fran and the ATL

    They are becoming an increasingly popular way for SEMPO members to share ideas and expertise and, in the end, they benefit the SEMPO organization and the SEM industry. SEMPO (Search Engine Marketing Professional Organization) has announced two new...