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  1. Optimizing to Lifetime Value of Customers to Maximize SEM Performance

    But how can we accomplish this in the search engine marketing (SEM) landscape, especially when we optimize to keyword performance, not customer performance? You're now on your way to using customer value in optimizing your SEM campaign performance...

  2. Twitter DM Insecurity, SEO Tips, Latest on Google, Yahoo & Bing - Search Week in Review for Oct. 9, 2010

    However, there is one industry that is pleading for candidates, SEM (Search Engine Marketing)! Search Agency Update: Industry People CTR in Ranking Algorithm; Golden Sporks By Danny Goodwin Here's a roundup of this week's other columns and news...

  3. No Yahoo Re-org This Week; 'Creepy' Google; Google Buys BlindType & More [Search News Roundup]

    Here's how SEM can amplify your marketing message across offline and online channels. Search Industry Google's Add / Submit URL Form Goes Offline - Search Engine Roundtable Official: Bing xRank Is Dead - Search Engine Land