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  1. Optimizing to Lifetime Value of Customers to Maximize SEM Performance

    You're now on your way to using customer value in optimizing your SEM campaign performance for increasing long term ROI! Some marketers are getting even smarter with their analytics and tracking ROI against new customer acquisition versus existing...

  2. Sneak previews of Online Marketing Summit 2010 and SES San Diego

    Ravit Lichtenberg, Founder and Chief Strategist at Ustrategy Consulting, will share her best practices for customer-centric enterprise social media strategy, discuss the ever-evasive ROI and why women are going to be at the core of social media in...

  3. SES New York is a Search Expo as well as an SEM Conference

    The company blends best-in-class digital marketing services - including paid search, search engine optimization, Web development, social media, mobile, research and analytics - to create integrated digital marketing programs that engage consumers...