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  1. Last-Minute SEO - Here Come the Holidays!

    Website visibility used to be called just SEM (search engine marketing) and SEO (search engine optimization). Low-hanging fruit is often a maligned term in the marketing industry, but it really is best descriptor for search terms that can bring you...

  2. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    In recent years, Search Engine Strategies expanded its agenda beyond search to cover more aspects of digital marketing and rebranded as the SES Conference This is a rebirth of Search Engine Strategies, the original search marketing conference.

  3. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    SEO (search engine optimization) is of no value if what is being optimized doesn't serve the customer in their quest for answers, solutions, and deals. This perspective forces strategic planning and accountability that many marketers have escaped...

  4. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Practically speaking, this is to help prepare the search engine for the rise of voice search associated with mobile. Many have gone so far as to ask whether SEO as a profession is dead: for one interesting perspective, see my recent Forbes...

  5. The Role of #Hashtags in Social Media and Search

    For example, #seochat is a popular stream of conversation used by those interested in search engine optimization on Twitter. As understanding grew of how hashtags work, they became widely embraced by the marketing and advertising industry.

  6. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    Utilize non-Google search engine results, as well as third-party trend/insights tools. We will continue to leverage other search engine-provided data, but our main source of advanced metrics will cover page-level performance, share of voice, and...

  7. How to Build Your First Content Marketing Strategy

    Many sites have also incurred manual penalties that have either caused them to rank much lower in search engine results pages, or become de-indexed completely. And once you've been knocked into search engine oblivion, it's nearly impossible for...