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  1. The Rise of the User Experience Marketer

    Both marketers and UX professionals must focus on creating a positive customer experience in order for a website or product to be successful. Both marketers and UX professionals provide valuable insights into user behavior before a site is developed.

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    It's been pretty clear to most SEO professionals for a long time, even before we knew what a Google Penguin was, that link-building at the enterprise level (and really at every level) would have to go beyond old-school tactics like directory...

  3. What is SEM? Depends on Who You Ask

    Search engines, leading authorities, and industry professionals fail to agree on the definition of "search engine marketing". Soon after the term SEM came onto the digital scene, it became synonymous with paid search, at least to some authorities...

  4. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    We've tapped into some of the web's finest web analytics professionals to share their tips for mining analytics gold. This segment allows you to see search traffic coming from the Google Images search engine separately from regular organic search...

  5. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    My own take is less alarmist: Google has taken major spam-fighting steps that have shifted the playing field for SEO professionals and anyone trying to get their site on the map in the year ahead. Instead, SEO professionals need to step up and...

  6. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    SEMPO (Search Engine Marketing Professional Organization) Chicago, the local chapter of a global, global non-profit organization serving the search engine marketing industry and marketing professionals engaged in it;