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  1. How to Create a Content Marketing Strategy From Your Existing SEO Content

    In addition to increasing search engine visibility, SEO content should be relevant and valuable to your target audience, and provide solutions to their problems. Providing website visitors with free whitepapers and e-books not only allows you to...

  2. Elite SEM Wins Best Agency at U.S. Search Awards

    They weren't playing craps or blackjack — well, they may have been — but the New York-based search engine marketing firm was named Best Agency at the second annual U.S. Entries were judged by a panel of 21 search industry experts, including Pubcon...

  3. The Evolution of SERPs and User Behaviors

    The more they’ve used the search engine, the more they’ve realized that what shows up first may not exactly be what they’re looking for. As an industry, we talk a lot about Google (and search engines in general) getting smarter, and most of the...

  4. The Challenge of Enterprise Link-Building in a Content Marketing World

    It's been pretty clear to most SEO professionals for a long time, even before we knew what a Google Penguin was, that link-building at the enterprise level (and really at every level) would have to go beyond old-school tactics like directory...

  5. Last-Minute SEO - Here Come the Holidays!

    Website visibility used to be called just SEM (search engine marketing) and SEO (search engine optimization). Aggressive visibility methods, which would need to be implemented, are very likely to draw your site unwanted search engine attention and...

  6. Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers

    Most popular industry sources for content included Search Engine Land, Search Engine Watch and Marketing Land. SEM industry sites and content were the most shared amongst search marketers at 58 percent, while mainstream media was shared 29 percent...

  7. Forget Big Content – Small Content Is Critical to Search Success

    The search giant's replacement of its "engine," which we have all come to know as Hummingbird, is beginning to change the way it surfaces content, specifically for more detailed searches. Read any popular digital marketing thought leadership blog...