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  1. What is SEM? Depends on Who You Ask

    In the early 2000s, search engine marketing (SEM) was originally defined as the umbrella under which both paid and organic search would fall. I train thousands of businesses a year, and most of them think of search engine marketing as organically...

  2. Digital Swag from SES Chicago: Free SEO & E-Commerce Takeaways #seschi

    AdChemy’s Thi Thumasathit, also a Search Engine Watch author, shares SEM advice for search marketers managing campaigns around larger retail product catalogs. Marin Software have identified search marketing trends for the 2012 holiday season and...

  3. Enterprise SEO Update: Rosetta, Covario, Optify & More

    BrightEdge CEO Jim Yu told Search Engine Watch how their expansion into the UK came about: "At the end of last year, we had built a solid business in the UK and Europe with agencies like OMD, SMV and Performics; and great brands like Hotels.com...

  4. ModCloth Converts Customers into Brand Evangelists with YouTube

    That’s huge,” says Theresa Rockovich, Search Engine Marketing Specialist at ModCloth, “This proves that by targeting the right audience on a granular level, we can drive potential shoppers to our site, where they spend significant amounts of time...

  5. BloomReach Marketing Platform Aims to Expose Your Best Content in Organic Search & Social

    They are powered by the WRE, described to us by Head of Marketing Joelle Kaufman as an “engine that semantically understands the products/services of a site, the ways consumers express interest and intention, and broader, across the web, what...

  6. Nomenclature: The Industry Case For and Against SEO

    SEO is a term with many negative connotations," said McGowan, Incisive Media’s MD Online Marketing Content Strategy,’ ‘Inbound Marketing,’ ‘Content Lead Marketing,’ ‘Keyword/Query Modeling,’ or even ‘Search Marketing’ (drop the Engine) or ‘Online...