Whilst making site architecture search-engine friendly has always been a core part of SEO, the importance of site architecture now goes way beyond traditional SEO. London has proven its ability to put on big events over the last 12 months, and we...
Search industry body, SEMPO, have launched their annual salary survey in conjunction with Search Engine Watch's (SEW) sister site ClickZ. It's the 4th survey of it's kind from SEMPO and it is open to everyone with no SEMPO membership required - all...
Will Marlow was formerly a Press Secretary for two congressmen before founding a company that specializes in search engine marketing. Many people today recognize that search engine optimization (SEO) and public relations (PR) have much to offer...
Search Engine Watch recently talked with Kyle Lacy of ExactTarget to discuss these issues. EM: Aside from possibly alienating people, what are potential penalties when marketing your crowdfunding campaign via email?
AdChemy’s Thi Thumasathit, also a Search Engine Watch author, shares SEM advice for search marketers managing campaigns around larger retail product catalogs. Marin Software have identified search marketing trends for the 2012 holiday season and...
As Google continues to update its search engine technology, the requirements associated to gaining good keyword placement in search results, have become more difficult to attain. Social media has a greater impact on search engine optimization (SEO...
To gain some perspective, consider that every day: percent of Internet users access a search engine percent send or read e-mail percent use a social networking site percent get news percent go online “for fun” percent look for information on a...
BrightEdge CEO Jim Yu told Search Engine Watch how their expansion into the UK came about: "At the end of last year, we had built a solid business in the UK and Europe with agencies like OMD, SMV and Performics; and great brands like Hotels.com...
The difference between paid inclusion and affiliate marketing is that displaying paid placements is straight-up advertising, while affiliate marketers use their influence - whether by way of a mailing list, website, or in this case, a search...
That’s huge,” says Theresa Rockovich, Search Engine Marketing Specialist at ModCloth, “This proves that by targeting the right audience on a granular level, we can drive potential shoppers to our site, where they spend significant amounts of time...
They are powered by the WRE, described to us by Head of Marketing Joelle Kaufman as an “engine that semantically understands the products/services of a site, the ways consumers express interest and intention, and broader, across the web, what...
SEO is a term with many negative connotations," said McGowan, Incisive Media’s MD Online Marketing Content Strategy,’ ‘Inbound Marketing,’ ‘Content Lead Marketing,’ ‘Keyword/Query Modeling,’ or even ‘Search Marketing’ (drop the Engine) or ‘Online...
Officially in alpha, according to backend partner Universal Business Listings, the LPI program will offer top organic rankings in local listings for a fee, sources told Search Engine Watch. One program partner explained to Search Engine Watch how...
A Microsoft spokesperson explained their decision not to join the #StopSOPA blackout to Search Engine Watch: SEMPO, the search and digital marketing industry’s professional organization, has sent a letter to U.S.
Hammer spoke with O’Reilly Media, Inc.correspondent Alex Howard at the Web 2.0 Summit about his aspirations for social search engine WireDoo. Burrell, better known as former rapper MC Hammer, is working on a new search engine called WireDoo.
SES San Francisco really is three full days of SEO, PPC, social media, search while the early bird rate is still available and join the Search Engine Watch and ClickZ crew, along with thousands of your friends, colleagues, and peers, at the...
As one of the Search Engine Watch forum members noted in 2004: The main sources of income for sites prior were display ads and affilliate marketing, for those not selling products or services directly.
Well, if you attend SES Toronto June 13-14, 2011, then you’ll get a double-double opportunity to meet Canadian search engine and social media marketing experts. Jeff Quipp, Founder and CEO, Search Engine People Inc.
Here's a recap of this week's columns and news stories for the week of April 10 to 16, as reported by Search Engine Watch. Search Engine Optimization Google saw some small gains for the first time since September, according to comScore's March 2011...
Dig into Facebook's internal search engine to uncover logistics-related pages, groups, events, apps and more. Learn about PPC management, keyword research, search engine optimization (SEO), social media, local, mobile, link building, duplicate...
