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  1. Last-Minute SEO - Here Come the Holidays!

    Website visibility used to be called just SEM (search engine marketing) and SEO (search engine optimization). Paid methods are items such as Google AdWords (the sections of the search engine that you pay to be in), or ads from advertising networks.

  2. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    In recent years, Search Engine Strategies expanded its agenda beyond search to cover more aspects of digital marketing and rebranded as the SES Conference This is a rebirth of Search Engine Strategies, the original search marketing conference.

  3. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Unfortunately, search engine algorithms don't care whether your SEO efforts were unintended or intentional when ranking the website for search. Like finding hidden treasure, search engine optimization (SEO) has never been as easy as some would have...

  4. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Many marketers are over the moon about the 'new' concept of content marketing as a key component to SEO, few realize that content marketing has been around for 50 years in an offline world," said Scott who attended his first Search Engine...

  5. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    SEO (search engine optimization) is of no value if what is being optimized doesn't serve the customer in their quest for answers, solutions, and deals. This perspective forces strategic planning and accountability that many marketers have escaped...

  6. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Practically speaking, this is to help prepare the search engine for the rise of voice search associated with mobile. Many have gone so far as to ask whether SEO as a profession is dead: for one interesting perspective, see my recent Forbes...

  7. Twitter Speak From @ to Z – Terms & Definitions

    As you can see, Search Engine Watch's logo shows up, rather than my photo (the top tweet is the retweet, the bottom is a normal tweet). or hashtag (e.g.video), you can manually retweet by doing some cutting and pasting, so it would look like this...

  8. How to Build Your First Content Marketing Strategy

    Many sites have also incurred manual penalties that have either caused them to rank much lower in search engine results pages, or become de-indexed completely. And once you've been knocked into search engine oblivion, it's nearly impossible for...