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  1. SOPA Explained: Why It’s Bad for the Web & How to #StopSOPA

    Second, SOPA would impose harmful regulations on American business and slow economic growth in the U.S. A Microsoft spokesperson explained their decision not to join the #StopSOPA blackout to Search Engine Watch:

  2. Most Corporate Social Media Efforts Will Fail

    That's about 300 Fortune 1000 companies that will fail at social media: a striking number, especially in light of recent economic pitfalls. Unlike PPC (pay per click) and SEO (search engine optimization), the majority of social media efforts do not...

  3. Search Engine Optimization in a Down Economy

    And, in lean economic times, the average marketer may have less patience. I'm hoping that soon I'll be able to act upon all those resumes on my desk and do my part to help in the economic recovery. Join us for Search Engine Strategies New York...

  4. You Can't (NOT) Afford to Invest in SEM Analytics

    Last time, I wrote about refreshing your organic SEO strategy, which is particularly important in tougher economic times. And just as today's economic conditions have affected advertisers, they've led search engines to become more aggressive in...

  5. SearchDay | 4 Ways That Facebook Can Make Big Money

    Local Search Tactics for Tough Economic Times SEW EXPERTS: LOCAL & MOBILE SEARCH What tactics and best practices can improve our local search campaigns in these challenging times? News from the Search Engine Watch Blog

  6. SearchDay | Local Search Tactics for Tough Economic Times

    Local Search Tactics for Tough Economic Times SEW EXPERTS: LOCAL & MOBILE SEARCH What tactics and best practices can improve our local search campaigns in these challenging times? Continue reading hakia Releases Updated Version of ScoopBar...

  7. Local Search Tactics for Tough Economic Times

    In looking back through all my Search Engine Watch articles, I realized it might be helpful to organize the topics into a checklist of tactics in order of priority to help your firm weather today's economic environment:

  8. It's “Horses for Courses” at SES London 2009

    Search Resources: Building a Better Economic Model: In today's uncertain economic times, businesses need certainty around their marketing and sales initiatives. But it also turns out that it has economic benefits.