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  1. SEO for Startups & New Businesses: An 11 Step Plan

    Making sure you create search-engine friendly code. Step 2: Plan Your Content Investments and Practice Content Marketing Search engines are geo-locating results more and more – not just the local results block but the core web results as well.

  2. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Unfortunately, search engine algorithms don't care whether your SEO efforts were unintended or intentional when ranking the website for search. Like finding hidden treasure, search engine optimization (SEO) has never been as easy as some would have...

  3. So... You Think SEO Has Changed?

    Search engine optimization remains an important part of the digital marketing landscape, and the path to long term success is relatively the same as it has always been. I don't advocate obsessing over toolbar PageRank, but understanding how...

  4. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    In a recent post that rattled the SEO industry, Google's Matt Cutts, the search engine's chief spam fighter, rallied a call that has many marketers quaking. What series of smaller objectives are you going to tie to your content marketing, such as...

  5. 26 Free Must-Have Tools for PPC Success

    Soovle serves up common searches on a multitude of sites, including YouTube, Answers.com, and Amazon, in addition to the usual search engine subjects. Use Google Analytics to gauge bounce rate, pages visited, and many other analytical gems that...

  6. Conquering Content Marketing, Step 3: Facing the 'Fans'

    In our story, Lisa is looking to achieve brand visibility, high engagement with her target demographic, and search engine optimization benefits. Holly let Lisa know that Don had been let go, and Lisa was now responsible for turning around the U.S...

  7. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Many marketers are over the moon about the 'new' concept of content marketing as a key component to SEO, few realize that content marketing has been around for 50 years in an offline world," said Scott who attended his first Search Engine...

  8. Why SEO Can't Reside in a Silo

    Search engine optimization (SEO) is an incredibly effective marketing tactic, and if executed correctly, can provide great returns. While SEO will do both of these things, it is much more effective when combined with a complete online marketing...

  9. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    SEO (search engine optimization) is of no value if what is being optimized doesn't serve the customer in their quest for answers, solutions, and deals. For many brands, SEO, social media, email marketing, conversion, content marketing, mobile, and...