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  1. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    Grehan oversaw the evolution of the content at SES to serve the broader digital marketing community. There’s been so much energy and it’s been a great opportunity to learn from other marketers," said Michelle Killebrew, program director, Strategy s...

  2. What is SEM? Depends on Who You Ask

    CIO.com recognizes SEM as a combination of paid advertising, search engine optimized design, marketing copy, involvement with the online community, and keywords. In the early 2000s, search engine marketing (SEM) was originally defined as the...

  3. How Vine Has Changed the Video Landscape in Just 12 Months

    The creative community that has embraced Vine's short, looping videos has shown that you can tell a whole story, make people laugh and even leave people speechless – in six seconds or less. Search Engine Watch expects to see more granular metrics...

  4. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    YouTube is a billion person global community curating videos for every possibility. In early July 2013, Search Engine Watch took a hard look at "How to Make Money on YouTube" and concluded: "The number of advertisers who are using TrueView in...

  5. YouTube Vloggers and Haul Girls Crush Big Beauty Industry Brands [Study]

    Genuinely engaging with our passionate YouTube community is the other part, and that helps drive our business. Although Pixability's beauty study uses more data than any other previously conducted analysis on the digital video marketplace for the...

  6. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc. Unfortunately, it's hard to reach and educate website owners who aren't involved in the SEO community – as we clearly saw with the...

  7. 11 Must-Measure KPIs for Content Marketing Success

    The search community has always been infatuated with content in one format or another, and the saying "Content is King" isn't exactly new. However, the reality with content marketing that most people are starting to awaken to, is that content has...

  8. Why Google's Hummingbird Algorithm Isn't for the Birds

    Ultimately, the SEO community didn't really notice the original launch (one month before the announcement), because it didn't really affect site rankings or search engine traffic of existing brands. As search engine query intelligence improves...