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  1. Forget Big Content – Small Content Is Critical to Search Success

    Creating "big" is also expensive, and for the majority of businesses it is simply not possible to push out massive content campaigns one after the next. From an audience perspective, we've already discussed why that isn't a good thing, but there is...

  2. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    On the paid side you shouldn't miss PPC experts Kevin Lee and the author of this post, who will be sure to bring you up to speed on the state of the art of paid media, as well as hearing the latest on retargeting using data you already have and...

  3. SEO vs. SEM Timelines: A Medical Analogy

    Marketing directors and search engine optimization (SEO) consultants are often questioned by their bosses and clients about the progress of their SEO campaigns. Search engine marketing (SEM), or paid search advertising, can satisfy the demand for...

  4. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    How to create, manage, and optimize PPC campaigns. Search Engine Strategies: The Original Search Marketing Event In recent years, Search Engine Strategies expanded its agenda beyond search to cover more aspects of digital marketing and rebranded as...

  5. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    I wanted to know more about the success they were seeing, so I caught up with Amit Shah at 1-800-FLOWERS.com, who is the vice president of mobile and social, to learn more about the lessons learned when implementing click to call in their AdWords...

  6. 3 Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy

    Having a separate desktop and mobile site requires having separate SEO campaigns. Managing one site and one SEO campaign is far easier than managing two sites and two SEO campaigns. Editor's note: This column originally was published on March 12...

  7. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    How to Use this Segment: This segment is especially useful when applied to standard or custom reports that show dimensions such as campaigns, keywords, geography, and items purchased. This segment allows you to see search traffic coming from the...

  8. Expanding from Local to National SEO with Google Trends

    It's no secret that Google Trends is an important research tool in search engine optimization marketing campaigns. Instead of uselessly beating your head against a wall of competitors time and time again, take advantage of the regional information...

  9. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    MD: Create an easier AdWords experience as the AdWords enhanced campaigns are far too time consuming for most small-/medium-size businesses. SEMPO (Search Engine Marketing Professional Organization) Chicago, the local chapter of a global, global...