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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    And oftentimes these experts are not marketing folks. Understanding the availability of such experts within an enterprise organization to produce content is another key step in the planning process. Usually the best choice for creating content that...

  2. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    On the paid side you shouldn't miss PPC experts Kevin Lee and the author of this post, who will be sure to bring you up to speed on the state of the art of paid media, as well as hearing the latest on retargeting using data you already have and...

  3. SEO vs. SEM Timelines: A Medical Analogy

    Marketing directors and search engine optimization (SEO) consultants are often questioned by their bosses and clients about the progress of their SEO campaigns. Doctors and SEO experts don't have exact answers and must test different strategies to...

  4. 26 Free Must-Have Tools for PPC Success

    I asked 20 PPC experts to share their must-have PPC tools. Several experts mentioned Editor, most with a comment like "Duh! Many of the experts named it a must-have. Several experts suggested tools that are fixtures in any office, and yet are...

  5. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Chicago Social Media Managers, a group of social media experts and community managers. MD: Create an easier AdWords experience as the AdWords enhanced campaigns are far too time consuming for most small-/medium-size businesses.

  6. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    Social Media Marketing, Monitoring, Engagement San Francisco, a group for PR and Communications Managers, Marketing Strategists and Directors, Social Media Experts, Bloggers, and Journalists; It's imperative to create an annual marketing calendar...

  7. Make Content Marketing Work: 3 Tips to Activate Your Top Influencers

    The new reality is that the firehose of content consumers receive is highly filtered and curated through the digital connections consumers trust whether they be friends and/or subject matter experts. These are the users with many connections and...

  8. Going Global: Localize Your Message for Holiday Retail Traffic

    To perfect localization, brands have to partner with localization experts who have a current knowledge of local cultures. Localization experts can help choose images that accurately reflect the brand’s image and messaging, and carry positive...