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  1. Last-Minute SEO - Here Come the Holidays!

    Buyer Beware: Google offers its own automatic campaign manager. However, no company that can afford a proper SEM should turn over their campaign keys to Google. Before you put in any large sums of money into a campaign, test and see if these ads...

  2. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Marketing the Moon" shares the most successful marketing and public relations campaign in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and the ingenuity of brand...

  3. Localization for International Search Engine Optimization

    Localization can mean the difference between creating a strategy to truly connect with your audience, or simply hoping for the best with a generic SEO campaign. Localization is important to international search engine optimization (SEO) because it...

  4. How to Build Your First Content Marketing Strategy

    Publishing content on external publishers with an existing, established audience that fits your target criteria should be a primary goal of your content marketing campaign, as it can yield tremendous ROI while also establishing your brand as an...