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  1. Last-Minute SEO - Here Come the Holidays!

    Buyer Beware: Google offers its own automatic campaign manager. However, no company that can afford a proper SEM should turn over their campaign keys to Google. Before you put in any large sums of money into a campaign, test and see if these ads...

  2. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Marketing the Moon" shares the most successful marketing and public relations campaign in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and the ingenuity of brand...

  3. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    I've been thinking about our marketing campaign, and here it is! We can post videos, do a print and social campaign, and create a positive image for our brand. The campaign had been live for about two weeks, and it wasn't going well at all.

  4. The Role of #Hashtags in Social Media and Search

    Although you can't prevent others from using the hashtag, it may be useful to claim a hashtag that could be integral to discussion around a trademark, promotional campaign, or event. For example, #seochat is a popular stream of conversation used by...

  5. How to Build Your First Content Marketing Strategy

    Publishing content on external publishers with an existing, established audience that fits your target criteria should be a primary goal of your content marketing campaign, as it can yield tremendous ROI while also establishing your brand as an...

  6. 12 Ways to Optimize Press Releases & Avoid Google Penalties

    Add link juice to your SEO campaign. It's true: the world's largest search engine called links in press releases "unnatural" and is mandating nofollowing them. Google's most recent update to their defintions of link schemes sent shockwaves through...