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  1. Localization for International Search Engine Optimization

    Localization can mean the difference between creating a strategy to truly connect with your audience, or simply hoping for the best with a generic SEO campaign. Find out how your competitors are advertising their products and services in the same...

  2. How to Build Your First Content Marketing Strategy

    Think about doing some market research to help get a better understanding of customer needs. Publishing content on external publishers with an existing, established audience that fits your target criteria should be a primary goal of your content...

  3. 10 Lessons About Enterprise SEO

    I have been fortunate in my 14 year SEO career to work with a huge number of companies and I have seen many different implementations of an "SEO campaign. What follows are 10 lessons that I have learned over the years so that you might know what to...

  4. How to Run Foreign Language PPC Campaigns

    The search engine(s) you originally used may not be as effective as you envisaged or you may find that your product or service is simply not as much in demand as your market research suggested. Where local search engines don't dominate but do enjoy...