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  1. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    Determining your strategy for "getting your message out" is a critical aspect of a viable thought leadership campaign. In a recent post that rattled the SEO industry, Google's Matt Cutts, the search engine's chief spam fighter, rallied a call that...

  2. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Click to call should be an integral part of any e-commerce or lead generation search engine marketing campaign,” Shah said. The ability to run different phone numbers by campaign in Google AdWords is a fantastic feature that facilitates such micro...

  3. Unruly's Second Opinion on Top 10 Social Video Trends for 2014

    I've visited the Churchill War Rooms in London and always thought that was the right kind of setting to wage a "marketing campaign. For brands that want to keep up with the speed of culture in the 21st century, operating a creative newsroom is one...

  4. 3 Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy

    Managing one site and one SEO campaign is far easier than managing two sites and two SEO campaigns. Editor's note: This column originally was published on March 12, 2013, and comes in at No.on our countdown of the 10 most read Search Engine Watch...

  5. Expanding from Local to National SEO with Google Trends

    Applying Google Trends to your internet marketing campaign provides you the opportunity to broaden your SEO goals and become a nationwide contender in your industry. Obtaining a national online presence is no easy feat, but utilizing the regional...

  6. The Role of #Hashtags in Social Media and Search

    Although you can't prevent others from using the hashtag, it may be useful to claim a hashtag that could be integral to discussion around a trademark, promotional campaign, or event. As understanding grew of how hashtags work, they became widely...

  7. How to Build Your First Content Marketing Strategy

    Publishing content on external publishers with an existing, established audience that fits your target criteria should be a primary goal of your content marketing campaign, as it can yield tremendous ROI while also establishing your brand as an...

  8. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    Kalkman was especially excited about this campaign because it allowed for testing new markets with high potential for visitors. To test the value of online viewership and activity, OTRD reallocated 20 percent of their summer "Come See For Yourself...