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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    Producing video content that complements and links to the new content (assuming that the content for the campaign is not a video) can provide greater visibility, especially in video search results and video sites like YouTube, which is the second...

  2. Evolving Your SEO: Moving Toward a Content Marketing Approach

    Hence, for each piece on content on the editorial plan assign a destination URL – this is the page that will convert the traffic into your desired business outcome – be it a product page, a lead capture form, a registration form, or campaign...

  3. 10 SEO Truths of 2012 for Agencies & In-House Teams

    SEO data and SEO software should be considered a cost of doing business or executing a campaign just as email marketing campaigns require an email marketing platform. Having daily and weekly insight into all the SEO metrics included in an SEO...

  4. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Target one company or geographic area per campaign. So why did the BBC think setting up a scattergun advertising campaign of their own would prove anything? Failing to use these targeting options or some combination thereof pretty much guarantees a...

  5. Elixir Interactive Online Reputation Management Case Study

    The attack on Fionn Downhill was extreme, but there are still many steps detailed in this case study that you can take if your company's CEO falls victim to an online smear campaign. So, you know there's something wrong, something very, very wrong...