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Search Engine Marketing b2b

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  1. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Search Engine Watch recently chatted with Chris Adams, co-founder and CTO of gShift to talk about the state of "(not provided)" data, what SEO professionals and content marketers should be looking for in terms of data features, and how gShift is...

  2. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Click to call should be an integral part of any e-commerce or lead generation search engine marketing campaign,” Shah said. It’s come to be expected these days that when you’re on the go and looking for a business’s phone number in the search...

  3. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    SEO (search engine optimization) is of no value if what is being optimized doesn't serve the customer in their quest for answers, solutions, and deals. For many brands, SEO, social media, email marketing, conversion, content marketing, mobile, and...

  4. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    The most interesting takeaway for B2B search engine marketers involves the correlation between content marketing and event marketing. Leverage reports in Google or Bing Webmaster Tools to (hopefully) show growth in brand-specific search engine...

  5. How to Build Your First Content Marketing Strategy

    Many sites have also incurred manual penalties that have either caused them to rank much lower in search engine results pages, or become de-indexed completely. And once you've been knocked into search engine oblivion, it's nearly impossible for...

  6. Google '(Not Provided)' Traffic Highest for Tech Industry Brands at 56% [Study]

    Search Engine Watch is certainly experiencing the wrath of "(not provided)" as well. SEOs Strike Out as Google Encrypts Signed-in Search Data Looking at the latest quarter of BrightEdge data on over 8,400 brands, 56 percent of traffic to computer...