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  1. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google: Disavow Links Even If Removed As A Best Practice – Search Engine RoundtableSays Google's John Mueller: "While it's really important for the web-spam team when processing the reconsideration request to see significant effort put into...

  2. The Content Marketing Elephant & the Enterprise

    For the sake of discussion, let's presume that the organic search team initiates building a content marketing piece that will help improve the overall search engine visibility around a set theme of keywords and phrases.

  3. Landing Page Optimization: How to Identify Testing Opportunities

    If you can increase the amount of purchases, donations, signups, subscriptions, downloads, etc.all of the different processes) on your site then you're going to get a much higher return on investment at the upper part of the marketing funnel...

  4. Penguin 2.0 Forewarning: The Google Perspective on Links

    This starts at the very core of how they think about online marketing and search engine optimization (SEO). Any good link is something that has value even without search engines. For example, would you spend 2 hours of a marketing person's time and...

  5. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    The self-described “decision search engine”, Bing helps people with answers according to Bing Ads Evangelist, John Gagnon. According to Greene, they come to the conference almost every year to meet people with varying backgrounds and education in...