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Search patents are increasingly being used to measure relevance and connections. Google, however, has a hatful of relevant patents that will ensure it has a very big say in how this all plays out. Why Does this Affect Marketers?
Securing these patents may be great for Google, but could eventually prove troublesome for webmasters and marketers. Google has bought 12 patents relating to “cross-referencing information online, techniques for speeding up Web browsing and online...
In a nod toward recent ridiculous patents, Groupon announced it filed a patent on april fools pranks. Not surprisingly, Google has extensively tested these ads and found they work amazingly for blimp marketers.
How Google is changing the way they integrate Twitter results into search results and how Bing is evolving their inclusion of Facebook Like data in SERPs.comScore, Nielsen Battling Over Online Measurement Patents by Frank Watson
The actual mechanics of how click data is used is often proprietary, but Google makes it obvious that it uses click data with its patents on systems like "Rank-adjusted content items. While PPC marketers focus on the type of creative used, the...
Paul Allen, co-founder of Microsoft, sued 11 corporations, including Google/YouTube, Yahoo, Facebook, Apple, and AOL, claiming they built their businesses off of technology he owns the patents on. You won't find these search engines in the search...
But, patents relating to software processes don't often spell out the details on the myriad of ways in which the resulting data could be used. Having authored multiple patents and patents-pending, I know that software process patents that will...
Is Microsoft Buying Yahoo For Overture's PPC Patents? Posted by Frank Watson Jul 10, 2008 David Utter over at WebProNews has written an insightful piece on the possibility Microsoft wants Yahoo mainly for the old Overture patents it holds, in...
Both Microsoft and Yahoo have several search-related patents – combining them may well allow them to finally narrow the "Google gap" (the huge difference in percentage of the search share market). We asked several search marketers for their...
She's the co-author of almost 100 scientific papers and co-inventor of more than 20 patents. Their recent work provides a tutorial on search engine optimization and PageRank, before delving deep into algorithms few search marketers (myself included...
Google’s 10 Oddest Patents, SEO by the Sea Search Marketers Bill Slawski and Li Evans Join KeyRelevance, SEM Clubhouse We've collected all the search marketing news from selected posts to the Search Engine Watch blog in the past week, along with...
Microsoft patents the mother of all adware systems, Ars Technica Search marketers who enter this space early, and are willing to deal with the complexities, will very likely be in a much better position to establish a long-term presence.
New Google Ranking Patents, SEO by the Sea During the recent Search Marketing Expo two teams of search marketers took sides in a formal debate on the topic. We report the top search marketing news daily at the Search Engine Watch Blog.
For instance, for a search on [iPod”, categories appear up top that include the Web default along with patents, products, and news. Do that many searchers really care about patents? The search marketers who've been sticking with the basics, like on...
Though we've noticed in some high-level search engine research and patents, there is a school of thought that will be willing to label pages and sites as spam, period, most issues are not as clear-cut.
Though we've noticed in some high-level search engine research and patents, there is a school of thought that will be willing to label pages and sites as spam, period, most issues are not as clear-cut.
Flickr Interestingness Rankings Patents Released, SEO by the SEA As search marketers debate over the future of the online press release, we can learn some important lessons from the early history of public relations.On October 28, 1906, at least 50...
Mining for SEO Gold in Search Engine Patents SearchDay article, Do Patents Point to SEO Gold? While most of these documents make for fascinating reading, do they offer any useful clues for optimizing web pages that might give search marketers an...
Shari Thurow was there and has more on the session in today's SearchDay article, Do Patents Point to SEO Gold? While most of these documents make for fascinating reading, do they offer any useful clues for optimizing web pages that might give...
At Links After Looking At Patents Apart from tactical maneuvers with SEO or PPC campaigns, savvy search marketers are increasingly trying to understand searcher behavior, and attempting to proactively anticipate user needs.
