SEO News

Search Engine Marketer

RSS
  1. 4 Keyword Strategies for Squeezing Performance From Broad Match

    And Search Term Reports are a search marketer's best friend because they're a great source for both negative and positive keywords. But any search marketer worth their salt wouldn't blindly opt into broad match across their accounts – so let's...

  2. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Telling a marketer that somewhere, something ranks No.is first base. As a marketer, Adams said he would make sure his content ranked first in a non-personalized way. Search Engine Watch recently chatted with Chris Adams, co-founder and CTO of...

  3. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    However, this simply isn't true, and no search engine marketer worth their salt would make this kind of generalization. Throwing your hands up in the air and saying it's impossible to improve quality scores for competitive search terms isn't just...

  4. Conquering Content Marketing, Step 3: Facing the 'Fans'

    Lisa Hughes, a New York-based content marketer for UK clothing and apparel company British Outfitters, was talking to her boss' boss, Holly Spaulding on an urgent weekend phone call. In our story, Lisa is looking to achieve brand visibility, high...

  5. A New Direction for SEO in 2014: The Secure Search Manifesto

    For the forward thinking marketer this was a clear signal that SEO is in fact more alive than ever. Think like a content marketer, analyze like an SEO. The convergence of earned, owned, and paid media was reflected in the search engine results...

  6. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    As such, event marketing represents a significant percentage of the B2B marketer's budget and a critical asset SEO professionals need to leverage for performance. The most interesting takeaway for B2B search engine marketers involves the...

  7. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    As a marketer who sits at the intersection of search and social, I have the benefit of seeing many of the world’s top brands realize the positive results of a well-informed cross channel strategy. For a marketer, understanding that I searched for...

  8. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    If you really want to drive forward with Future SEO you need to act and think like a marketer more than ever. Utilize non-Google search engine results, as well as third-party trend/insights tools. We will continue to leverage other search engine...

  9. 6 Tips For Hiring a Real Social Media Marketer

    Never have I written anything that has inspired such response as my last article on Search Engine Watch on how to hire a social marketer. Perhaps the number one topic of commentary was to further define the skill sets and education of a social...

  10. Google '(Not Provided)' Traffic Highest for Tech Industry Brands at 56% [Study]

    So what's a marketer to do? Search Engine Watch is certainly experiencing the wrath of "(not provided)" as well. SEOs Strike Out as Google Encrypts Signed-in Search Data Looking at the latest quarter of BrightEdge data on over 8,400 brands, 56...

  11. 3 Ways Ecommerce Websites Can Grow or Maintain Organic Search Traffic

    As any good online marketer knows, organic traffic isn’t "free," but the ROI for organic search is excellent – giving it a prominent place in the marketing mix. This post will explore how reporting, search engine results page (SERP) real estate...