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  1. Qihoo Search: Dead on Arrival?

    Chinese IT expert Wu Hongsheng says that 360 Search has already surpassed Google in terms of market share in China – but it’s far too early to have any proof of that. It is expected that the launch of 360 will radically alter the existing structure...

  2. How to Run Foreign Language PPC Campaigns

    To open a Baidu PPC account, for example, you will need a local presence with a Chinese domain website and a valid business certificate issued by the Chinese government. The growth in online use of languages such as Chinese and Arabic far outstrips...

  3. Asia Search Update: Yahoo Algo Transition Goes to India, Google Eyes Southeast Asia

    It is unclear how Yahoo’s algorithm transition will impact organic search results for Chinese speaking cities such as Hong Kong and Taiwan where Yahoo search continues to dominate. Naver commands more than 70 percent market share in South Korea...